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Terms of Service

Last updated · September 21, 2026

1. About these Terms

These Terms of Service ("Terms") form a binding agreement between you and BYBRIX AI Pte. Ltd. (UEN 202615986H), a company incorporated in Singapore ("BYBRIX", "we", "us"). They govern your access to and use of bybrix.ai, our web and mobile applications, booking portals, AI Concierge, AI Analysis and all other modules (together, the "Services").

By accessing or using the Services, you agree to these Terms. If you do not agree, you must stop using the Services.

1.1 Who these Terms apply to

  • Merchants: businesses that subscribe to the Services, and their Authorised Users (owners, managers and staff given access by the Merchant).
  • Guests: customers and clients of Merchants who interact with the Services, for example by booking, messaging a Merchant's AI Concierge, joining a loyalty programme or using AI Analysis. Section 7 applies specifically to Guests.
  • Visitors: anyone browsing our website.

1.2 Customer Services Agreement

Where a Merchant has signed a Customer Services Agreement or order form with BYBRIX ("CSA"), the CSA governs, and prevails over these Terms to the extent of any conflict. These Terms apply to everything the CSA does not cover.

1.3 Privacy

Our Privacy Policy explains how we handle personal data and forms part of these Terms.

1.4 Eligibility

You must be at least 18 years old and able to enter into a binding contract to register as a Merchant or Authorised User. If you accept these Terms on behalf of a business, you confirm you are authorised to bind it.

2. Accounts

  • Merchants must provide accurate, complete business and contact information and keep it up to date.
  • Merchants control which Authorised Users have access and what they can see, and are responsible for all activity under their account.
  • Keep login credentials confidential. Do not share accounts between individuals. Notify us immediately at hello@bybrix.ai if you suspect unauthorised access.
  • We may suspend or refuse an account that contains false information or is used in breach of these Terms.

3. Subscriptions, Fees and Billing

3.1 Plans. The Services are offered as a Full Suite, a Core bundle, individual modules, usage-based add-ons (such as AI Analysis scan allowances) and custom work, as set out on our website or in your CSA or order form.

3.2 Free trial. New Merchants may be offered a 14-day free trial. At the end of the trial, the subscription starts automatically unless cancelled, if payment details have been provided.

3.3 Fees and payment. Fees are in Singapore dollars, billed in advance monthly or annually, and exclusive of GST and other taxes, which will be added where applicable. Setup, onboarding, hardware and custom development fees are charged separately.

3.4 Renewal. Subscriptions renew automatically for the same billing period unless cancelled before the renewal date.

3.5 Usage limits. Usage-based features have monthly allowances. Unused allowance does not roll over. Usage above the allowance may be charged at the rates we publish or suspended until the next cycle.

3.6 Late payment. If fees remain unpaid 14 days after the due date, we may suspend the Services after giving notice, until payment is received.

3.7 Price changes.We may change fees with at least 30 days' notice. Changes take effect from your next billing period after the notice period.

3.8 Refunds. Fees are non-refundable, including for partial periods or unused features, except where required by law or stated in your CSA.

4. Merchant Responsibilities and Data Protection

4.1 Merchant as the responsible organisation.For personal data of Guests and staff that a Merchant collects or uploads ("Customer Data"), the Merchant is the organisation responsible under the PDPA and BYBRIX acts as its data intermediary. The Merchant must:

  • Have a lawful basis and valid consent for all Customer Data it collects, uses or discloses through the Services;
  • Notify Guests of its purposes and make its own privacy policy available, which should refer to its use of BYBRIX;
  • Obtain express, opt-in consent before sending marketing messages, and comply with the PDPA Do Not Call provisions and the Spam Control Act;
  • Respond to Guest access, correction and withdrawal requests, with our reasonable assistance; and
  • Not collect NRIC numbers or other sensitive data through the Services unless permitted by law.

4.2 Facial images. Before using AI Analysis on any person, the Merchant must:

  • Tell the person, before the photo is taken, what it will be used for and that it will be stored in their profile with the Merchant;
  • Not capture images of anyone who declines, or of bystanders;
  • For children under 13, obtain consent from a parent or legal guardian;
  • Not upload images obtained from other sources (for example, social media) without the person's consent;
  • Not use images for any purpose other than style consultation for that person, including public posting or advertising, without separate written consent; and
  • Action a person's withdrawal of consent promptly by deleting their images in the Services.

4.3 Staff data. Merchants using attendance, scheduling or commission modules are responsible for notifying staff and complying with employment laws, including the Employment Act and MOM record-keeping requirements.

4.4 Accuracy of Merchant content. Merchants are responsible for their menus, prices, service lists, policies, availability, promotions and any information they give the AI Concierge, and for the goods and services they supply to Guests.

4.5 Equipment. Merchants are responsible for their own devices, internet connection and hardware, including the security of devices used to capture facial images.

5. AI Features

5.1 General. The Services include features powered by AI, including third-party AI models. AI output can be inaccurate, incomplete or inconsistent. Merchants must review AI output before relying on it for important decisions, and remain responsible for decisions made using it.

5.2 AI Concierge. The AI Concierge answers enquiries and makes, changes and cancels bookings over WhatsApp, web chat and phone, based on information and rules the Merchant configures. It identifies itself as an automated assistant. Merchants must keep that information accurate and provide a way for Guests to reach a human. BYBRIX is not responsible for bookings, quotes or statements made by the AI Concierge based on inaccurate or outdated Merchant information.

5.3 AI Analysis. AI Analysis generates illustrative previews and recommendations of hair and lash styles from a facial photo.

  • Previews are simulations only. They do not guarantee the result of any service, which depends on the person's hair, lashes, skin and other factors, and on the Merchant's work.
  • Merchants must not present previews as guaranteed outcomes.
  • Facial images are handled as set out in Section 4 of our Privacy Policy and Section 4.2 of these Terms.

5.4 Prohibited AI uses. You must not use the Services to:

  • Identify, recognise, track or verify any individual from facial images;
  • Build facial templates or biometric databases;
  • Infer race, ethnicity, religion, health, age or emotion from images;
  • Generate sexual, defamatory, discriminatory or misleading content, or deepfakes of any real person; or
  • Process images of anyone without their consent.

6. Messaging Services

Merchants may use the Services to send WhatsApp, SMS and email messages, including broadcasts. WhatsApp messaging is subject to Meta's WhatsApp Business terms and policies, and Merchants must comply with them, including template approval and opt-in rules.

Merchants are responsible for the content of their messages and for having consent to send them. BYBRIX may block or suspend messaging that breaches these Terms or third-party platform rules.

Messaging charges from third-party providers may be passed through or capped by plan, as set out in your plan or CSA.

Guests can opt out of marketing messages at any time by replying STOP or using the opt-out option provided.

7. Terms for Guests

7.1 Your contract is with the Merchant. When you make a booking, order, purchase a package or join a loyalty programme through the Services, you are dealing directly with the Merchant. BYBRIX provides the technology only and is not a party to that transaction.

7.2 Merchant responsibility. The Merchant is solely responsible for its goods and services, prices, availability, policies, loyalty rewards, packages and prepaid balances. Direct complaints about these to the Merchant.

7.3 Bookings, cancellations and no-shows.Bookings are subject to the Merchant's availability and confirmation. You agree to follow the Merchant's cancellation and no-show policy, which may include deposits or fees. If the Merchant has no stated policy, please give at least 2 hours' notice of cancellation. Disputes about deposits or fees are decided by the Merchant.

7.4 Payments. Payments to Merchants are processed by third-party payment providers. BYBRIX does not hold Guest funds and is not responsible for errors or charges by payment providers.

7.5 AI Analysis. If you use AI Analysis, the Merchant will tell you what your photo is used for before it is taken. Previews are illustrations only, not a promise of results. You can withdraw consent and ask for your images to be deleted at any time.

7.6 Accurate information.Please give accurate contact and booking details. Do not make bookings you do not intend to keep, or bookings in another person's name without their permission.

8. Acceptable Use

You must not:

  • Copy, modify, resell, sublicense or create derivative works of the Services;
  • Reverse engineer, decompile or attempt to extract source code, models or prompts, except where the law does not allow this restriction;
  • Access the Services by automated means (scraping, bots) other than through interfaces we provide, or to build a competing product;
  • Interfere with, overload or bypass the security of the Services, or probe for vulnerabilities without our written permission;
  • Upload malware or unlawful, infringing, defamatory, obscene or harmful content;
  • Use the Services to send spam or messages without the recipient's consent;
  • Impersonate any person or misrepresent your affiliation; or
  • Use the Services in breach of any law, including the PDPA, the Spam Control Act and consumer protection laws.

9. Data and Intellectual Property

9.1 Customer Data. As between the parties, the Merchant owns its Customer Data. The Merchant grants BYBRIX a non-exclusive, worldwide, royalty-free licence to host, process, transmit and display Customer Data to provide, secure and support the Services, and as described in our Privacy Policy.

9.2 Aggregated Data. BYBRIX may create and use de-identified and aggregated data derived from use of the Services, which does not identify any individual or Merchant, to operate, benchmark and improve the Services and develop new products. BYBRIX owns this aggregated data. Facial images are excluded.

9.3 BYBRIX IP.BYBRIX and its licensors own all rights in the Services, including software, models, prompts, designs, documentation, trademarks and the BYBRIX name and logo. Subject to these Terms and payment of fees, we grant Merchants a limited, non-exclusive, non-transferable right for their Authorised Users to use the Services for the Merchant's internal business during the subscription.

9.4 Custom work.Unless the CSA or statement of work says otherwise, BYBRIX owns all features, code and improvements it develops, including those built at a Merchant's request, and may make them available to other customers. Merchant confidential information and Customer Data are never shared.

9.5 Feedback. If you give us suggestions or feedback, we may use them freely without obligation to you.

10. Third-Party Services

The Services integrate with third-party services, such as Meta/WhatsApp, payment processors, telephony providers, AI model providers, and hardware. Your use of those services may be subject to their own terms. BYBRIX is not responsible for third-party services, their availability, or changes they make that affect the Services.

11. Availability and Changes to the Services

We aim to keep the Services available and will use reasonable efforts to give advance notice of planned maintenance. Any uptime commitment or service credits apply only as set out in your CSA.

We may add, change or remove features. If we remove a material feature of a paid module, we will give at least 30 days' notice and, if you are materially affected, you may cancel that module and receive a pro-rata credit for prepaid fees.

12. Suspension and Termination

12.1 By you. Merchants may cancel at any time, effective at the end of the current billing period, unless the CSA sets a minimum term.

12.2 By us. We may suspend or terminate access, with notice where practicable, if you materially breach these Terms, fail to pay fees, use the Services unlawfully or in a way that risks harm to others or to the Services, or if required by law or a third-party provider.

12.3 Effect of termination. Access ends on termination. Merchants may export their Customer Data for 30 days after termination, after which we will delete it, except aggregated data and records we must keep by law. Fees owed up to termination remain payable.

12.4 Survival. Sections on fees owed, data and intellectual property, confidentiality, disclaimers, liability, indemnity and governing law survive termination.

13. Confidentiality

Each party will keep the other's non-public business, technical and financial information confidential, use it only for the purposes of these Terms, and protect it with reasonable care. This does not apply to information that is public, already known, independently developed, or required to be disclosed by law.

14. Disclaimers

Except as expressly stated in these Terms or your CSA, the Services are provided "as is" and "as available". To the fullest extent permitted by law, BYBRIX disclaims all implied warranties, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Services will be uninterrupted or error-free, or that AI output will be accurate. Nothing in these Terms excludes rights that cannot be excluded under Singapore law, including the Consumer Protection (Fair Trading) Act.

15. Limitation of Liability

15.1 To the fullest extent permitted by law, BYBRIX is not liable for any indirect, incidental, special or consequential loss, or for loss of profits, revenue, business, goodwill or data, however caused.

15.2BYBRIX's total liability arising out of or in connection with the Services in any 12-month period is limited to the fees paid by the Merchant to BYBRIX in the 12 months before the event giving rise to the claim. For Guests and Visitors, it is limited to SGD 100.

15.3 Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be limited by law.

16. Indemnity

Merchants will indemnify BYBRIX, its directors, employees and agents against all claims, losses, fines, penalties and reasonable legal costs arising from:

  • The Merchant's Customer Data, including any failure to obtain required notifications or consents (including for facial images and marketing messages);
  • The Merchant's goods, services, content and dealings with Guests and staff; or
  • The Merchant's or its Authorised Users' breach of these Terms or applicable law.

17. Changes to these Terms

We may update these Terms from time to time. We will post the updated Terms with a new effective date and, for material changes, notify Merchants by email or in-app notice at least 14 days before they take effect. Continued use of the Services after that date means you accept the updated Terms.

18. Governing Law and Disputes

18.1 These Terms are governed by the laws of Singapore.

18.2 The parties will first try to resolve any dispute by good-faith discussion for 30 days after written notice. If unresolved, either party may refer it to mediation at the Singapore Mediation Centre.

18.3 If mediation does not resolve the dispute within 60 days, it will be submitted to the exclusive jurisdiction of the Singapore courts. Nothing prevents a party from seeking urgent injunctive relief, or a Guest from bringing a claim in the Small Claims Tribunals.

19. General

  • Entire agreement: these Terms, the Privacy Policy and any CSA are the entire agreement on their subject matter.
  • Assignment: you may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition or sale of assets.
  • Force majeure: neither party is liable for delays caused by events beyond its reasonable control, including outages of third-party platforms, internet or power failures, pandemics or government action.
  • Severability: if any provision is unenforceable, the rest remains in effect.
  • No waiver: failure to enforce a right is not a waiver of it.
  • Third-party rights: no one other than the parties has any right under the Contracts (Rights of Third Parties) Act 2001 to enforce these Terms.
  • Notices: we may give notice by email to the account contact or in-app. Notices to us must be sent to hello@bybrix.ai.

20. Contact

BYBRIX AI Pte. Ltd. · hello@bybrix.ai · WhatsApp: +65 8966 8482